Hristo Kehayov
A hard childhood shaped how I see independence. Having ownership over my work, my time, and my future means something personal to me.
TIGER
I build brands, buy traffic, and turn hard-won lessons into businesses I can stand behind.
The ventures
Areas of focus
Volume Driven
€100k+
Audience Reach
5M+
Ventures
8
Years operating
5+
The world behind TIGER
I’m Hristo. A self-taught operator, figuring it out through the work.
TIGER
I build brands, buy traffic, and turn hard-won lessons into businesses I can stand behind.
MoonLabs
The central operating hub for our publishing network, syndicates, and software tools.
The work
A portfolio
A portfolio
in progress.
A curated portfolio of media publications, software tools, and consumer brands built for long-term independence.
The central operating hub for our publishing network, syndicates, and software tools.
Practical reading on wellbeing, rest, movement, and everyday routines. · Health publication
Clear thinking about work, income, and personal finance. · Wealth publication
Thoughtful ideas about dating, communication, and connection. · Relationships publication
Readky
A cross-platform reader with creator and affiliate workflows. · Mobile app
A MoonLabs deployment of TryPost, the open-source social media scheduler. · Publishing software
A centralized HTML5 games portal for the publishing network. · Games
ESB Group
A group focused on ecommerce, performance marketing, and brand building. · Ecommerce
A consumer brand focused on back and joint care. · Wellness and care
A consumer brand focused on longevity and healthy aging. · Longevity
A skincare brand with an inside-out perspective. · Skincare
How I operate
The goal has always been independence.
Execution beats theory.
Put something into the world. Watch what happens. Use the feedback to make the next decision better. The work is the teacher.
Own the outcome.
Make the decision, take the risk seriously, and be honest about the result. Real skin in the game keeps the learning honest.
Build for independence.
More control over my time, my work, and my life. That is the reason behind the brands, the campaigns, and the next experiment.
Build useful products.
Publishing platforms, practical tools, and consumer brands across the network.
04 / The Ecosystem
The TIGER Ecosystem
Three ways to plug in — from daily direct broadcasts to private coaching and publisher networks.
01
Free Access
Telegram Community
Direct, unvarnished dispatches on media buying, campaign angles, scaling wins, and daily founder thoughts.
02
Strategic Mentorship
1-on-1 Founder Advisory
Direct executive advisory with Hristo. Audit your cashflow, scan operational blind spots, and build compounding enterprise leverage.
03
Private Network
Masterminds & Syndicates
High-level rooms, offline closed-door gatherings, and deep breakdowns published across our media properties.
Let’s build
something real.
Follow the journey, talk shop, or say hello. You’ll find me here.
